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SAN RAMON, Calif., September 28, 2010 - Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. (NYSE: PRU) company, today announced the affiliation of Pearson Properties, Inc., which formerly operated as the Windermere Welcome Home brokerage. The company will operate as Prudential Califoia Realty with offices in Castro Valley, El Dorado Hills, Livermore, Pleasant Hill, Pleasanton, Stockton and the flagship San Ramon office.

Prudential Califoia Realty, a full-service real estate brokerage with more than 200 sales professionals and support staff, marks another in a growing series of new affiliations announced this year across the country by Prudential Real Estate and Relocation Services.

Broker/Owner Gretchen Pearson said her company is poised for additional growth. “We look forward to carrying the world-renowned Prudential brand, which will bring increased support to our family of agents and their clients as we continue our rapid growth,” Pearson said. “Prudential Real Estate is a terrific fit for our company, as its vision and values are so closely aligned with our own. Prudential Real Estate also offers industry-best technology, training and marketing support, which are essential for our growth-minded company.”

Pearson retus to the Prudential Real Estate Network after departing in 2005 for a broker-ownership opportunity at Windermere Welcome Home. She started with one office and grew the company to eight offices by mid-2010. Concurrently, she assumed regional leadership as president of Windermere Services’ Northe Califoia network, and grew that network to 22 offices. Previously, she was chief operating officer for a Prudential franchisee operating in Northe Califoia, Nevada and Texas, where she directed 118 offices and 3,300 agents.

“Gretchen and her team make a wonderful addition to the Prudential Real Estate Network in the important Bay Area market,” said Earl Lee, president, Prudential Real Estate and Relocation Services. “The company, with its sound leadership, skilled agents and strong customer focus, has a very bright future under the Prudential flag.”

Pearson said her customers and company alike will benefit from Prudential Real Estate and Relocation Services’ Online Advantage lead-generation and customer contact system, and from its sizeable presence on Inteet search sites. Her sales teams will enhance their skills using Prudential Real Estate and Relocation Services’ LeaCenter education portal, which offers professionals 24/7 access to a large array of professional development opportunities and options.

Pearson added that her goal for Prudential Califoia Realty is to simply be remarkable for customers and agents alike. “Real estate consumers today need skilled and trustworthy consultation to make the best decisions, and they can count on that from Prudential Califoia Realty,” she said. “Likewise, our company provides an ideal environment for leading agents who want to further their careers in residential real estate.”

Prudential Califoia Realty wants to add more top professionals in the weeks and months ahead, according to Pearson. “We’re proud to tell our growth story when others in our market may be pulling back,” she said. “We continue building a premier real estate brokerage and a sales team known for exemplary service, consultation and innovation.” Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage® program designed to provide real-time information to sellers with the touch of a keystroke.

Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with 1,700 franchise offices and approximately 60,000 sales professionals in the franchise network as of June 30, 2010.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $690 billion of assets under management as of June 30, 2010, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century.

For more information, please visit www.news.prudential.com.

Contacts:

Sheila Bridgeforth phone: 973-802-6852

Prudential Financial, Inc.

Sheila Bridgeforth, 973-802-6852

[email protected] or

Kevin Ostler, 949-794-7980

[email protected]